Search Engine Optimization
What is Search Engine
Optimization?
When your customer looks for
the type of product or service that you offer, 80% of the time they begin by
typing a word or phrase into their search engine. That word or phrase is known
as a "keyword." Search engines use a device known as a "spider" to "crawl"
through countless numbers of websites, looking for the ones that have that
keyword in their copy. These sites are then ranked and displayed according to
criteria such as relevant keyword matches as well as the number of other
websites that link to that site. Search Engine Optimization (SEO) is a long-term
marketing strategy that carefully places these popular keywords in the areas
most commonly searched by the the search engines.
SEO is a
highly effective way to place your website at the top of the search rankings.
Since Internet searchers will often read only the top five to ten listings of
their search results, it is critical to your business to rank at the top of
their search results. In fact, if your business website doesn't come up on the
first or second page of their search results, the odds are extremely good your
potential customer will never see it.
Google, Yahoo and MSN
are the three most popular search engines used by consumers. The problem is they
each have different ranking criteria for their search results pages and they
change that criteria on a regular basis. You need a good SEO marketing firm that
knows how the different search engines rank their results and one that keeps up
with these changes so your listing doesn't get left behind.
Our Affordable SEO Plans
At TheClickDepot.com, we have experts in SEO marketing that will work
closely with you to improve your rankings on the search engine result pages. We
know that every client has a unique set of marketing challenges that require a
customized, individual approach to get the successful results you need. When you
consult with one of our team, you can be sure that your SEO campaign will meet
your unique marketing needs. We explain exactly what approach we will take on
your marketing campaign and we will tell you why we choose each method that we
use. We will even tell you when you can expect to see results- and it will be
sooner than you think!
All
of Our Search Engine Optimization Services Include:
1. SEO Strategy- We will evaluate your
entire website and then provide you with an outline of the SEO strategies that
will be most successful for your business.
2. Keyword
Research- By extensively researching your industry, we can recommend
the keywords and keyword phrases that are most commonly used in customer
searches for your products and services. Or, you can tell us the keywords and
phrases that you would like to rank the highest for.
3. New
Meta Tag Copywriting- We will rewrite the meta tags and meta
descriptions for each page of your website, optimizing them for the search
engines.
4. Content SEO Recommendations- We will
carefully review the content on your website and offer recommendations on how to
optimize the keywords and keyword phrases that you have chosen.
5. Develop a Link Building Strategy- We will fully
explain how we will optimize the internal and the external links of your
website, which will increase site optimization to its fullest degree.
6. On-Site SEO Management- Content creation and
copyright, press releases, article submission, optimization, and
distribution.
7. Follow-Up Communication- We will
always keep you informed and contact you when your project is complete.
Together, we will review the strategies we've used and identify other marketing
opportunities, giving you the best, most effective marketing you can
find.
We are certain that you will find our SEO plans
affordable. In fact, we back that claim up with our pricing chart so
that when you call TheClickDepot.com, you will already have a good idea of which plan you prefer. We believe by being upfront and open with our package prices, we can show you that TheClickDepot.com is the SEO firm for your most successful Internet marketing campaign.
